- INFORMATION WE COLLECT
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Contact information. We collect your name, phone number, and email address when you fill out a form on our Sites, book a call or appointment through our scheduling tools, respond to one of our advertisements, message us on social media, or otherwise contact us. If you contact us on behalf of a dealership or other business, we also collect your job title, company name, and business contact details.
Information you submit or post. We collect the information you provide when you communicate with us by phone, text message, email, chat, web form, or social media, including the contents of those communications. Calls with our team may be recorded or monitored for quality and training purposes where permitted by law, and we will provide any notice required by applicable law.
Vehicle and purchase-interest information. If you respond to one of our automotive advertisements or campaigns, we may collect information about the vehicle you are interested in, your intended purchase timing, your trade-in vehicle, your preferred dealership location, and your preferred language for communications (for example, English or Spanish).
Financing-related information. If you choose to begin a credit or financing inquiry through our Services, we may collect information you provide for that purpose, such as employment status, income range, and housing status. We do not use this information to make credit decisions; we pass it to the participating dealership you are matched with, and the dealership and its lenders handle any credit application under their own policies and applicable law (including the Fair Credit Reporting Act).
Demographic and location information. We may collect your ZIP code, city, and general geographic area to match you with a nearby participating dealership.
Usage and device information. When you use our Sites, we and our vendors automatically collect information such as your IP address, browser and device type, device identifiers, the pages you view, the site you came from, and how you interact with our Sites, emails, and ads. See Section 5 (Cookies and Tracking Tools) below.
We do not require you to provide sensitive personal information (such as racial or ethnic origin, precise geolocation, health information, or immigration status) to use our Sites, and we ask that you not submit it. If any processing of sensitive data were required, we would first obtain your consent as required by Virginia law.